Growing up, I have always been interested in hair. I have been braiding hair since I could remember. I would spend countless hours researching different brands and watching videos about different hairstyles. In college, I would do all of my friend’s hair. After joining the military, I spent my weekends, I would do hair on weekends to make extra money. I spent a lot of time in beauty supply stores looking for products, and one thing that always caught my eye was how the neighborhood stores do not carry black brands. Even though black women buy 9 out of 10 beauty supply items, black brands are outnumbered. For a long time, black-owned brands were shoved in the ethnic aisle, is Sally’s or Walmart, and we have a small list of choices. In 2022, tons of brands cater to our texture, and beauty supply stores need to start carrying our brands. I started my own store and braiding shop to not only cater to black hair but also cater to black-owned brands. My goal is to exclusively carry only black brands in the future.
Beauty supply stores service black people, but 95% do not have black owners. Beauty Supply stores are staples in the black community. As a black woman who frequents beauty supply stores, I found beauty supplies severely lacking in many aspects. The stores are unorganized, and the practices are discriminatory. My store is a black woman business that caters to black women and their hair. Black Hair is a highly complex issue. Nobody understands the struggle better than a black sister, veteran, mother, and daughter. My store is a place of comfort where black women can walk in and feel at home, a place where they will not be discriminated against. The lack of representation in this market left a gap for black women, and I intend to fill that gap. My store is filled with black-owned brands and black women to braid hair and start and maintain locs. It’s time for black women to take back the beauty supply industry.
At Belle Beaute Store, you’ll soon find a modern, luxurious salon that’s the perfect environment for pampering, owing to my welcoming personnel and homely vibes. You’ll walk out looking – and feeling – gorgeous.
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