Belle Beaute store
Look Amazing And Feel As Fab As Ever
What Makes Us different?
Beauty supply stores service black people, but 95% do not have black owners. Beauty Supply stores are staples in the black community. As a black woman who frequents beauty supply stores, I found beauty supplies severely lacking in many aspects. The stores are unorganized, and the practices are discriminatory. My store is a black woman business that caters to black women and their hair. Black Hair is a highly complex issue. Nobody understands the struggle better than a black sister, veteran, mother, and daughter. My store is a place of comfort where black women can walk in and feel at home, a place where they will not be discriminated against. The lack of representation in this market left a gap for black women, and I intend to fill that gap. My store is filled with black-owned brands and black women to braid hair start and maintain locs. It’s time for black women to take back the beauty supply industry.
Marie L Decius
Belle’s Haitian Castor Oil and Chebe Shampoo, Conditioner, Leave-in condition, and growth oil