Belle Beaute store

“For me, hair is an accoutrement. Hair is jewelry. It's an accessory.” -Jill Scott

Our Services

Our Shop

Black-Owned Brands

Look Amazing And Feel As Fab As Ever

Braids

What Makes Us different?

Beauty supply stores service black people, but 95% do not have black owners. Beauty Supply stores are staples in the black community. As a black woman who frequents beauty supply stores, I found beauty supplies severely lacking in many aspects. The stores are unorganized, and the practices are discriminatory. My store is a black woman business that caters to black women and their hair. Black Hair is a highly complex issue. Nobody understands the struggle better than a black sister, veteran, mother, and daughter. My store is a place of comfort where black women can walk in and feel at home, a place where they will not be discriminated against. The lack of representation in this market left a gap for black women, and I intend to fill that gap. My store is filled with black-owned brands and black women to braid hair start and maintain locs. It’s time for black women to take back the beauty supply industry.

Marie L Decius

CEO, FOUNDER

New Arrival

Belle’s Haitian Castor Oil and Chebe Shampoo, Conditioner, Leave-in condition, and growth oil 

COMING SOON...

Our Beautiful & Happy Clients

Marie is a very talented braider I’ve braided my hair with her for years and my edges are never damaged My hair always looks very neat and professionally done for work She is very creative with her styles and my bun always looks perfect for military appearance

Liz M. Oct 17, 2020 Medium Knotless Braids

” Love love love my hair!!! It’s exactly how I wanted it without any of my edges missing or it being too tight. She’s very quick and efficient, and if you’re military she does it to where our buns will be within reg! Definitely booking again! “

Jamie C. May 2, 2021 Small knotless braids

” I just had my appointment with Marie and she was phenomenal. She's very personal and professional. She's a quick twister and knows what she's doing. I even found some new shows to watch while getting my hair done! I will definitely come back in the near future! “

Brianna J. Feb 21, 2021 Jumbo Senegalese